Uff Da!

In The North–during moments of great strain or commiseration–you might hear a sigh, which comes out in the shape "oof-dah."  It's an echo of the Scandinavian heritage that basically translates to "Oh, shit.”

Because, beyond this Midwestern, passive-aggressive vulgarity usually lies a formidable challenge to be undertaken with quiet tenacity – following our grandparents' less narcissistic, and more stoic example that if you simply work 'til you're proud, the final product will always speak for itself. 

Uff da!

-adam

Uffda is the NE Minneapolis creative house of Adam Dennis, specializing in Branding, Custom Imagery, Promo, Print, and Hospitality Design.

My grandfather, Andy Person and myself, both at 28 but working 70 years apart.